One percent for the planet (.org)

I have just stumbled upon this website and I thought I would share it with you. 

More than just thinking it's a good idea (I agree, it's a good idea), I am fascinated by the fact that an organization has convinced over 700 companies (and growing) to donate 1% of their sales (not even profit - we're talking sales here!) to other environmental non-profit organizations. This highlights yet again the increasing power consumers have come enjoy thanks in no small part to technology fostering a community of users who can communicate together and ultimately have a direct impact on a business sales and profitability. This growing characteristic of our times is harnessed here to promote a good and very important cause.

More about 1% for the Planet: 

1 Percent for the Planet is an environmental non-profit organization that aims to promote and facilitate donations to a variety of non-profit organizations that are share the same credo of working to better our environment. It is the brainchild of two successful business men, Yvon Chouinard (Patagonia) and Craig Mathews (Blue Ribbon Flies), who decided in 2001 to try and encourage businesses to donate 1% of sales to environmental groups.  Membership to the 1% for the Planet idea means that a company a donates 1% of their sales directly to a non-profit organization listed on the website.